FRONTERA HOTEL GROUP
Services Offered
With a strong understanding of the current environment’s impact on the hotel industry, Frontera Hotel Group has advised many clients on the disposition of single-assets and multi-property portfolios. We help owners develop exit strategies that take advantage of market timing, while optimizing investment returns. We have represented hotel owners at every stage of the transaction process, from an evaluation of timing and returns, to executing the P&S and ensuring the highest value at exit.
We evaluate hotel deals, providing proformas for lenders to assist in underwriting transactions for strong financial return to our investors. Our approach is to customize the scope of work to meet our clients’ needs, while addressing various phases of the development process.
01
Sales & Marketing
Our strategy begins with a deep and comprehensive analysis of the property, the market, customer segmentation, and areas of opportunity. We then customize a sales and marketing strategy that encompasses revenue management, local and global sales, web marketing, wholesale and OTA optimization, social media, and digital advertising.
02
Revenue Management
Frontera provides each property with full revenue management support from systems management, pre-opening or ramp-up setup, weekly strategy review calls, channel optimization, forecasting, and annual budget planning.
03
Guest Services
The hallmark of a Frontera managed hotel is its guest centered service philosophy. From our recruitment process to our individual and team training programs, we strive to create and maintain a guest loving culture that is directly aligned with the brand’s standards of service.
04
Food & Beverage
In line with Frontera’s vision of enhancing the hotel’s unique identity in the market, we customize our menu offering based on the environment we operate in so that the end product is enhanced with local flair and the service delivery is more personal. We work with the hotel team in developing a more robust menu without compromising profitability by establishing proper expense and inventory controls.
Comprehensive List of Services
Sales & Marketing
Comprehensive Marketing Plan
Strategic Monthly & Quarterly Sales Action Plans
Creative Design Services
Public Relations
Multi-Channel Marketing
Feasibility Analysis
RFP Processing
Operations
Pre-Opening Services
Brand Quality Control
Risk Management
Monthly Hotel Performance Review
Food & Beverage Development
Employee Development
Information Technology
Asset & Facility Management
Contract Processing & Compliance Review
Brand Relationships
Benchmarking & Competitive Analysis
Asset Preservation & PIP Negotiation
Energy Management
Human Resources
Associate Opinion Survey
Tax Preparation & Filing
Legal Counsel
Hiring & Recruitment
Payroll & Benefits
Finance & Accounting
Ownership Reporting
Cash Management
Standard Operating Procedures
National Account Pricing for Supplies & Services
Property Auditing
Revenue Management
Market & Segmentation Analysis
Budget & Forecasting Tools
Daily Rate & Inventory Reporting
Weekly Revenue Calls
Brand Resource Maximization
Channel Optimization
Design & Development
Market Assessment & Due Diligence
Pro Forma & Financial Review
Franchise Selection & Recommendation
License Agreement
Processing & Negotiation
Construction & Renovation
FF&E Procurement Recommendation