Although the Frontera strategies for sales and marketing all have maximum return of investment as the goal, the specific approach is customized to each individual property. This begins with a deep and comprehensive analysis of the property, the market, customer segmentation, and areas of opportunity. We then customize a sales and marketing strategy that encompasses revenue management, local and global sales, web marketing, wholesale and OTA optimization, social media, and digital advertising.
Frontera provides each property with full revenue management support from systems management, pre-opening or ramp-up setup, weekly strategy review calls, channel optimization, forecasting, and annual budget planning.
The hallmark of a Frontera managed hotel is it’s guest centered service philosophy. From our recruitment process to our individual and team training programs, we strive to create and maintain a guest loving culture that is directly aligned with the brand’s standards of service.
In line with Frontera’s vision of enhancing the hotel’s unique identity in the market, we customize our menu offering based on the environment we operate in so that the end product is enhanced with local flair and the service delivery is more personal. We work with the hotel team in developing a more robust menu without compromising profitability by establishing proper expense and inventory controls.
Frontera is an approved management company for the following brands: Hilton Hotels, Starwood Hotels, Intercontinental Hotels Group, Hyatt Hotels, Carlson Rezidor, La Quinta and Choice Hotels. As such, we are devoted to upholding the integrity of the assets we manage, whatever flag it may represent. We take great pride in defining the fine balance of achieving excellent standing with each brand partnership, without compromising the interests of the investors we represent. In the process, we acknowledge and accept total commitment to the financial success of our owners and investors by carefully positioning and operating individual hotels as unique and successful profit centers.
A fearless and dynamic leader, revered in the highest stature by his team of associates and investors, Peter brings with him over thirty years of global hospitality experience with a proven track record for streamlining hotel operations through product enhancement and human asset development. Upon taking the helm of any organization, Peter zealously provides unwavering commitment and direction to the corporation and to the professionals he represents.
His innate desire for excellence and his infectious yearning for growth filter down to each and every subordinate he leads. During his 5 year tenure as the Senior Vice President of Operations for Highgate Hotels, he was instrumental in bringing 13 more hotels in the portfolio. While overseeing multiple acquisitions and brand conversions, one of his properties was privileged to bag the distinction of being the “Finest Westin Conversion Award,” honored by Starwood hotels. All these in addition to having direct and indirect responsibility for 32 combined assets, whose total revenue for 2008 exceeded $1.6 billion, with total asset valued at $4.6 billion.
Prior to her appointment as Vice President of Operations with Frontera, Ria Jareno served as the Area General Manager for three hotel assets in Victorville, California, to include the Hilton Garden Inn Victorville. She holds a dual Bachelors degree in Hospitality Administration and Hotel and Restaurant Management, graduating top of her class at the University of Southern New Hampshire. She has successfully opened hotels, turned around distressed hotels in a very minimal amount of time as General Manager, and has served also as Task Force General Manager during company acquisitions and takeovers. Her vast experience in managing various major hotel brands includes Hilton, Intercontinental Hotels Group, Starwood, Marriott, and Choice. Brand recognitions include IHG Newcomer Award, IHG Torchbearer Award, and Top 10 RevPar Index in the Western Region for Hilton Garden Inn.
Linnet Bautista’s proven strategic and disciplined approach to hotel sales has delivered consistent revenue streams to all assets she represents. Linnet has worked with Hilton, Intercontinental Hotels Group, Carlson, and Wyndham brands. Her targeted partnerships with brand account representatives and experience with varied market segments have brought in stellar RevPAR indices for her properties. In this capacity, Linnet develops and implements sales and marketing programs to maximize each hotel’s revenue channels and expand its market share.
Stacie joins Frontera Hotel Group with 23 years progressive finance, audit, analysis and accounting experience and has lived in the Dallas/Fort Worth area for more than 15 years. She has prior Involvement with opening hotels and closing hotels, with positions held on property level and in the corporate offices. Stacie’s greatest success stories come from leading and developing her associates as well as maintaining the many facets and complications of ownership relationships. Stacie is tasked with streamlining our accounting process and delivering financials on time, as well as implementing all processes and procedures relating to finance.
David graduated from the Culinary Institute of America, with an AOS in Culinary Arts. After serving in the US Air Force, David spent 18 years as a Chef in San Antonio, (La Mansion, Enoch’s and VP of F&B for Omni Interests). David entered the Hotel business as a Director of Food and Beverage eventually becoming General Manager of the Omni Hotel in Richardson, Texas for DePalma Hotel Corp. He has since held various positions including a regional spot with Dallas based DePalma Hotels and joined Frontera from the Radisson Hotel in Corpus Christi where he was responsible for improving service scores to one of the top in the market. He is very strong in cost control, staff development and revenue management and brings with him a diverse brand background including IHG and Omni hotels.
Jim joins Frontera Hotel Group with 26 years of industry experience. His skill set includes not only full cycle financial statement preparation but also strong supervisory skills, budgeting and forecasting aptitudes and keen analytical abilities. Jim’s resume includes multiple brands such as Omni, Hilton, Marriott and Sheraton. He has held positions both in the corporate office environment as well as at the property level, which enables him to be multifaceted with the ability to engage with both property level associates and leadership levels to promote and accomplish the goals of Frontera Hotel Group.
Justin serves as the Payroll and HR Administrator for Frontera Hotel Group, through a partnership with Excel Human Resource Services. He has spent the last 13 years of experience working in Hotel and Human Resource Management. He has a passion for people, which led him to the Hospitality Industry. He has high expectations for his team and expects the best! Justin has worked with the Hilton, Starwood, Marriott and IHG brands. Justin holds a Bachelors in Human Resource Management, Master’s in Business Administration degree as well as his Professional in Human Resources certification.
The Hotel Business Executive Roundtable, “Thinking outside ‘The Box': The Challengers and Rewards of a Diverse Portfolio,” held at La Quinta Inn & Suites Dallas North Central in Dallas, evaluated the opportunities available in the current landscape, as well as the role of branding.
Presented by Hotel Business, hosted by La Quinta Inns & Suites, and sponsored by Sonifi Solutions, BDNY and the International Hotel, Motel + Restaurant Show (IHMRS), the roundtable was moderated by Stefani D. O’Conner, Hotel Business executive mew editor and managing editor, roundtables.
Read more article: Executive Roundtable Series – Thinking outside ‘The Box’
Reference: Hotel Business
Frontera Hotel Group assumed management for three hotels. The hotels include the 88-room Holiday Inn Express & Suites in the Dallas suburb of DeSoto, Texas; the 101-room Holiday Inn Hammond Northshore in Hammond, La.; and the 158-room Quality Inn in Houma, La.
Read more article: Hotel Management URL
Reference: Hotel Management
The Radisson Atlanta Northwest held its grand opening on Monday, July 21, after completing a comprehensive renovation earlier this year. The 218-room, 10-floor property is owned by San Diego-based LLJ Frontera Atlanta Ventures and managed by Dallas-based Frontera Hotel Group.
The hotel, which is near Dobbins Air Force Base as well as a variety of other business and leisure demand generators – features 6,600 square feet of flexible meeting space; a full-service restaurant; a lobby bar with 12 large-screen HD televisions; a fitness center with health club-caliber amenities; and a seasonal outdoor swimming pool.
Read more article: Asian Hospitality URL
Reference: Asian Hospitality
Frontera Hotel Group and LLJ Ventures have opened the Radisson Hotel Atlanta Northwest, 1775 Parkway Place SE in Marietta, after extensive renovations. The 218-room hotel is Carlson’s only full-service property in the metropolitan Atlanta area. Radisson is part of the Carlson Rezidor Hotel Group.
David Berg, chief operating officer of Carlson, visited the property just prior to the hotel’s grand opening.
The hotel features a full-service restaurant and lounge, more than 6,600-square feet of flexible ballroom and meeting space, an outdoor pool, fitness center and a fully remodeled lobby area. Located off Interstate-75 in Marietta, the hotel is convenient to Dobbins Air Force Base, Lockheed Martin, Southern Polytechnic State University and The Home Depot Store Support Center. The new Atlanta Braves stadium will be just a few miles away from the hotel after opening in 2017.
Established in 2013, Dallas-based Frontera is one of the fastest growing hotel management companies in the country. Frontera Hotel Group offers management services, operations consulting and sales/marketing consulting. It is an approved management company for Hilton Hotels, Starwood Hotels, Intercontinental Hotels Groups, Hyatt Hotels and Choice Hotels. Frontera now manages numerous hotels in Georgia, California, Texas and Wisconsin, which are valued at more than $100 million.
LLJ Ventures is the private equity arm of the San Diego-based LM Group and invests in a range of projects through syndication of equity from its clients. It owns properties in California, Texas, Wisconsin, Ohio and Washington.
Reference: The Marietta Daily Journal
Frontera Hotel Group added two Denton hotels to its management portfolio bringing its total number of properties to 12.
LaQuinta Inn & Suites has 88 rooms on four floors, and the Holiday Inn Express Hotel & Suites has 92 rooms on four floors. The neighboring properties are located off Interstate 35.
Read more article: Dallas Business Journal URL
Reference: Dallas Business Journal
Tuesday, July 02, 2014 – FRONTERA HOTEL GROUP of Dallas, Texas, has added two hotels to its portfolio of managed properties.
Led by Peter Bheda, president and CEO, Frontera has agreed to operate an 88-room La Quinta Inn & Suites and a 92-room Holiday Inn Express & Suites. Both properties are in Denton, Texas, and are owned by Angel Hospitality of Frisco, Texas, which acquired the hotels Monday. Both hotels had undergone extensive renovations prior to the real estate closings.
Bheda notes that Frontera is continuing to seek additional management agreements as well as acquiring its own hotels in the midscale and upscale limited-service segments.
Read more article: Asian Hospitality URL
Reference: Asian Hospitality
Key Executives Peter Bheda, president & CEO: With more than 30 years in the hospitality industry, Bheda is highly accomplished and highly regarded for growing sales, profitability, guest satisfaction and portfolio value. He has held senior executive positions in the U.S. and around the world with Highgate Hotels, Starwood Hotels & Resorts, Wyndham Hotels & Resort, InterContinental Hotel Group (IHG), and Radisson Hotels & Resorts. He has also served as president and CEO of two hotel management companies – Platinum Portfolio and DM International. Born in Pakistan, Bheda immigrated to the U.S. in 1971. He earned a degree in aeronautical engineering at New York University.
Read more article: Complete guest satisfaction, maximum profitability for owners
Reference: Asian Hospitality