Leadership & Management

The Frontera team brings a combined 100+ years of diverse expertise across some of the leading hospitality brands around the globe. By bringing together a team of industry leaders that specialize in sales, revenue management, and service excellence, Frontera is able to provide premiere hotel management and individualized assistant for any property.

 
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Peter Bheda

Chairman & CEO

Zuhair Bheda

Head of Development

 
 
 

Yodvadee Poekachaipatt

VP of Sales

Abdul Bheda

VP of Operations

 
 
 

Daniel Berberi

Director of Social Impact

Irvin Alcances

Corporate Director | Finance

Justin Newton

Corporate Director | HR

 
 

 
 

BOLDFACE HOSPITALITY

Lifestyle Division

Peter Bheda

Chairman, Managing Partner

Zuhair Bheda

Founder, Managing Partner

 

Brendan McNamara

Chief Brand Officer & Creative Director