Frontera Hotel Group

Zuhair Bheda

Zuhair Bheda

Director of Development
New Brands & Innovation

Frontera has acquired Zuhair to accelerate the company’s international growth, primarily focusing in the Caribbean, Latin America and specific regions in the Middle East. Zuhair currently provides support to the team in analyzing various acquisition opportunities for the hotel group. Conducts due diligence, reviews financial reports, reviews STR data, performs market analysis, and visits various hotels to provide a comprehensive report on all potential acquisitions.