Frontera Hotel Group

Peter-Bheda

Peter Bheda

Chairman & CEO

A fearless and dynamic leader, revered in the highest stature by his team of associates and investors, Peter brings with him over thirty years of global hospitality experience with a proven track record for streamlining hotel operations through product enhancement and human asset development. Upon taking the helm of any organization, Peter zealously provides unwavering commitment and direction to the corporation and to the professionals he represents.

His innate desire for excellence and his infectious yearning for growth filter down to each and every subordinate he leads. During his 5 year tenure as the Senior Vice President of Operations for Highgate Hotels, he was instrumental in bringing 13 more hotels in the portfolio. While overseeing multiple acquisitions and brand conversions, one of his properties was privileged to bag the distinction of being the “Finest Westin Conversion Award,” honored by Starwood hotels. All these in addition to having direct and indirect responsibility for 32 combined assets, whose total revenue for 2008 exceeded $1.6 billion, with total asset valued at $4.6 billion.